![]() ![]() As part of this, RNIB have adopted a new tag line – ‘See Differently’ – and a revitalised purpose: to be a catalyst for change. The agency was tasked with putting RNIB back on the public’s radar, and creating a brand identity to support RNIB’s refreshed strategy which focuses on empowering people with sight loss, connecting communities and, ultimately, changing society. ![]() RNIB LAUNCHES NEW BRAND IDENTITY WITH ‘SEE THE PERSON, NOT THE SIGHT LOSS’ CAMPAIGN As RNIB celebrate their 150th anniversary this year, The&Partnership London has developed a new brand positioning A new logo – co-created with blind and partially sighted people – is launched alongside a new visual identity An advertising campaign featuring the new brand positioning and visual identity aims to put RNIB back on the public’s radar 10TH SEPTEMBER 2018: In its first major project for the Royal National Institute of Blind People (RNIB), The&Partnership London has developed a new contemporary brand positioning for the 150-year-old charity. Institutional/Public Interest/Non-Profit Org. Royal National Institute of Blind people (RNIB) ![]()
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